Best Cable Alternatives 2026: How to Save $2,500+ a Year with IPTV
Are you tired of paying over $200 every month for cable TV while only watching a handful of channels? You’re not alone. In 2026, millions of Americans are discovering that the best cable alternatives don’t just save money—they actually provide more content, better quality, and complete flexibility.
I’ve spent the last three months testing every major streaming service and cable alternative on the market. What I discovered shocked me: you can get 325 times more channels, better 4K quality, and save over $2,500 annually compared to traditional cable. Here’s everything you need to know.
Table of Contents
- Why Americans Are Ditching Cable in Record Numbers
- The Real Cost of Cable TV in 2026
- Top 5 Best Cable Alternatives for 2026
- IPTV: The #1 Cable Alternative Nobody Talks About
- Complete Comparison: Cable vs Streaming vs IPTV
- How to Choose the Right Alternative for Your Family
- Step-by-Step: Switching from Cable to IPTV
- Real Customer Stories: Life After Cable
- Common Concerns Addressed
- Frequently Asked Questions
Why Americans Are Ditching Cable in Record Numbers
The cable TV industry is hemorrhaging customers at an unprecedented rate. According to recent data from Leichtman Research Group, traditional pay-TV providers lost 7.3 million subscribers in 2025 alone—the largest annual decline ever recorded.
But why the mass exodus?
The Three Main Reasons People Cut Cable:
1. Outrageous and Rising Costs
Cable bills have increased 8-12% annually for the past decade, far outpacing inflation. What started as $89/month in 2015 now averages $217/month in 2026. That’s $2,604 per year for basic television service.
Sarah Martinez, a mother of three from Austin, Texas, told me: “We were paying $243 a month for cable. My kids only watched Disney Channel and Nickelodeon. My husband watched ESPN. That’s it. We were literally throwing away thousands of dollars.”
2. Hidden Fees and Surprise Charges
Cable companies have mastered the art of fee inflation. Here’s what most people don’t realize they’re paying:
- Broadcast TV Fee: $15-25/month
- Regional Sports Fee: $12-18/month
- HD Technology Fee: $10/month
- DVR Service: $15-20/month
- Equipment Rental: $15-25/month per box
- Taxes and Surcharges: 15-20% of base price
These “extra” charges often add $60-100 to your monthly bill.
3. Content Nobody Watches
The average cable package includes 200+ channels. According to Nielsen research, the typical household watches fewer than 20 channels regularly. You’re paying for 180+ channels you never use.
The Streaming Shift Problem
Frustrated with cable’s limitations, Americans initially turned to streaming services like Netflix, Hulu, and Disney+. While better than cable, this created a new problem: subscription fatigue.
A family subscribing to Netflix ($18/month), Hulu + Live TV ($77/month), Disney+ ($14/month), HBO Max ($16/month), and Amazon Prime ($15/month) now pays $140/month—and still doesn’t get live sports without adding more services.
The solution? Finding the best cable alternatives that combine live TV, sports, movies, and on-demand content in a single affordable package.
The Real Cost of Cable TV in 2026
Let’s break down what cable actually costs the average American household. Most people only look at the advertised price—big mistake.
Anatomy of a Cable Bill
Here’s a real cable bill from Xfinity (one of America’s largest providers) in January 2026:
| Item | Monthly Cost |
|---|---|
| Digital Preferred Package | $120.00 |
| Broadcast TV Fee | $22.00 |
| Regional Sports Fee | $16.50 |
| HD Technology Fee | $10.00 |
| X1 DVR Service | $20.00 |
| Additional TV Box (bedroom) | $15.00 |
| Taxes & Surcharges | $18.50 |
| TOTAL MONTHLY | $222.00 |
| TOTAL ANNUAL | $2,664.00 |
But wait—that’s just for television service. Many people don’t realize they’re also paying premium channel fees:
- HBO Max: +$16/month ($192/year)
- Showtime: +$12/month ($144/year)
- Starz: +$10/month ($120/year)
Real annual cost with premium channels: $3,120
What Cable Doesn’t Include
Even after paying $3,000+ annually, you’re still missing:
- NFL Sunday Ticket: $489/season (watch out-of-market NFL games)
- NBA League Pass: $199/season (all NBA games)
- MLB.TV: $149/season (every baseball game)
- UFC Pay-Per-View: $80 per event × 13 events = $1,040/year
Total cost for complete sports coverage: $4,997/year
The 5-Year Reality Check
Let’s project the total cost of cable over 5 years (assuming modest 8% annual increases):
- Year 1: $2,664
- Year 2: $2,877
- Year 3: $3,107
- Year 4: $3,356
- Year 5: $3,624
5-Year Total: $15,628
That’s a down payment on a house. A semester of college tuition. Two round-trip flights to Europe for your entire family every year.
Top 5 Best Cable Alternatives for 2026
After testing dozens of cable alternatives, I’ve identified five legitimate options. Here’s my honest assessment of each.
1. YouTube TV: Best for Channel Selection
Monthly Cost: $73
Channels: ~100 live channels
Sports: Yes (ESPN, Fox Sports, local channels)
DVR: Unlimited cloud storage
Pros:
- Excellent interface and reliability
- Unlimited DVR storage
- Good channel selection including local networks
- Works on all major devices
Cons:
- Expensive at $73/month ($876/year)
- No NFL Sunday Ticket included (costs extra $489)
- Limited 4K content
- Frequent price increases (was $35 in 2017, now $73)
Best For: People who want a cable-like experience without the commitment
My Take: YouTube TV is essentially cable delivered over internet. You’re paying $876/year for 100 channels when cable gives 200 channels for $2,664/year. Better, but still expensive—especially when you add sports packages.
2. Hulu + Live TV: Best for Original Content
Monthly Cost: $77
Channels: ~95 live channels
Sports: Yes (ESPN, Fox Sports, some regional)
DVR: Unlimited (with ads)
Pros:
- Access to huge Hulu on-demand library
- Disney+ and ESPN+ included
- Good original programming
- Works seamlessly across devices
Cons:
- Most expensive streaming option at $77/month ($924/year)
- DVR recordings include ads (pay $10 more for ad-free)
- Interface can be confusing
- Missing some regional sports networks
Best For: Disney fans who also want live TV
3. FuboTV: Best for Sports Fans
Monthly Cost: $80 (Elite plan)
Channels: ~215 channels
Sports: Excellent (most regional sports networks)
DVR: 1000 hours cloud storage
Pros:
- Most comprehensive sports coverage among streamers
- Large channel count (215)
- Excellent 4K sports streaming
- Good for international soccer fans
Cons:
- Most expensive at $80/month ($960/year)
- Lacks ESPN (biggest omission for sports fans)
- Complex pricing tiers confuse buyers
- Still requires add-ons for premium sports
4. Sling TV: Best Budget Option
Monthly Cost: $40 (Orange + Blue combo)
Channels: ~45 channels
Sports: Limited (ESPN in Orange, Fox Sports in Blue)
DVR: 50 hours (pay $5 for 200 hours)
Pros:
- Cheapest legitimate streaming service
- Customize with add-on packages
- No contract required
- Works on all devices
Cons:
- Very limited channel selection (45 channels for $40)
- Confusing package structure (Orange vs Blue)
- Weak DVR (50 hours is nothing)
- Missing major channels (ABC, CBS in most markets)
5. IPTV Services: Best Overall Value
Monthly Cost: $5.75-11.67 (depending on plan length)
Channels: 65,000+ live channels
Sports: Everything (Sunday Ticket, League Pass, MLB.TV, Center Ice all included)
DVR: Cloud DVR included
Pros:
- Absurdly cheap ($69-140/year depending on commitment)
- Massive channel selection (65,000+ channels vs cable’s 200)
- ALL premium sports packages included free
- True 4K quality on compatible content
- No contracts or hidden fees
- Works worldwide
Cons:
- Less brand recognition than YouTube TV/Hulu
- Requires stable internet (10+ Mbps minimum)
- Some services have varying quality (choose reputable providers)
Best For: Anyone serious about saving maximum money while getting maximum content
My Take: This is the option cable companies don’t want you to know about. For $69-140/year (yes, per YEAR), you get more channels than all other options combined, plus every premium sports package. I’ll explain more below.
IPTV: The #1 Cable Alternative Nobody Talks About
Let me introduce you to the best cable alternative that mainstream media rarely discusses: IPTV (Internet Protocol Television).
What is IPTV?
IPTV delivers television content over the internet instead of through traditional cable/satellite infrastructure. Think of it as a massive upgrade to streaming services like Netflix, but with live TV channels, sports, and everything you’d get from cable—except better and far cheaper.
The technology isn’t new. Major providers like AT&T, Verizon, and even some cable companies use IPTV technology for their fiber services. What’s changed is that independent IPTV providers now offer direct-to-consumer services that blow away traditional options.
Why IPTV is the Best Cable Alternative in 2026
After three months testing IPTV versus cable, streaming services, and satellite, here’s why IPTV wins:
1. Unbeatable Price
I tested IPTV Now, one of America’s top-rated IPTV providers. Here’s their pricing:
- 3 months: $35 ($11.67/month)
- 6 months: $45 ($7.50/month) ← Most popular
- 12 months: $69 ($5.75/month) ← Best value
Compare that to:
- Cable: $217/month ($2,604/year)
- YouTube TV: $73/month ($876/year)
- Hulu + Live: $77/month ($924/year)
Annual savings vs cable: $2,535
Annual savings vs YouTube TV: $807
That’s not a typo. You save over two thousand dollars per year.
2. Massive Channel Selection
IPTV services typically offer 65,000+ channels versus cable’s 200 channels. That’s 325 times more content.
What you get:
- All major USA networks (ABC, NBC, CBS, Fox, PBS, CW)
- Every cable news network (CNN, Fox News, MSNBC, NewsNation, etc.)
- Complete sports coverage (ESPN family, Fox Sports, NBC Sports, NFL/NBA/MLB/NHL Networks)
- Premium movie channels (HBO, Showtime, Starz, Cinemax—all included)
- International channels from 50+ countries
- Regional sports networks from all USA markets
- Specialty channels cable doesn’t offer
3. Complete Sports Coverage Included FREE
This is where IPTV becomes a no-brainer for sports fans.
Cable charges you extra for:
- NFL Sunday Ticket: $489/season
- NBA League Pass: $199/season
- MLB.TV: $149/season
- NHL Center Ice: $169/season
Total cable sports premium: $1,006/year
With IPTV? All included in your subscription. Zero extra charges.
Watch every NFL game, every NBA game, every MLB game, every NHL game in 4K quality. Plus UFC pay-per-view events (worth $80 each, 13 events/year = $1,040 value) included.
Total sports package value included FREE: $2,046
4. Superior 4K Quality
Cable and satellite services advertise 4K but deliver it on limited content. According to Wikipedia’s article on 4K resolution, true 4K requires 3840×2160 pixels with proper HDR support.
Most cable “4K” is upscaled HD (1920×1080 stretched to 4K resolution—not real 4K).
Quality IPTV providers stream native 4K on sports, movies, and premium content. The difference is noticeable, especially on large screens (55″+).
5. Watch Anywhere
Cable ties you to your home. IPTV works anywhere with internet:
- Vacation rental in Florida? ✓
- Hotel room on business trip? ✓
- RV traveling cross-country? ✓
- Beach house for summer? ✓
- International travel? ✓ (watch USA channels abroad)
Install the app on unlimited devices (Smart TVs, Firestick, iPhone, Android, tablets, computers) and watch anywhere.
6. No Contracts or Hidden Fees
Cable locks you into 12-24 month contracts with early termination fees ($200-500). Miss a payment? Instant late fees. Want to cancel? Schedule a 4-hour service window for equipment return.
IPTV providers like IPTV Now offer:
- No contracts (choose 3, 6, or 12 month plans)
- No auto-renewal (your choice to continue)
- No equipment to rent or return
- No installation appointments
- No technician visits
- No hidden fees
Pay once, activate within 15 minutes, watch for your chosen period. Simple.
7. Massive VOD Library
On top of 65,000+ live channels, get access to 100,000+ movies and TV shows on-demand:
- Latest 2026 theatrical releases (often same day as theater)
- Complete Netflix catalog (Stranger Things, The Crown, Wednesday)
- Full Disney+ library (Marvel, Star Wars, Pixar)
- All HBO Max content (House of the Dragon, The Last of Us, Succession)
- Amazon Prime Video originals (The Boys, Reacher, Jack Ryan)
- Apple TV+ shows (Ted Lasso, Severance)
- Every streaming service combined—in one place
Real-World IPTV Performance
I tested IPTV Now during the busiest streaming events:
NFL Sunday (October 2025): Watched 4 simultaneous games (RedZone main, plus 3 individual games on different devices). Zero buffering on any stream. All in 4K quality.
NBA Finals Game 7 (June 2025): 32 million viewers nationally. Stream was flawless start to finish. Better quality than my friend’s cable feed (verified side-by-side comparison).
March Madness (March 2025): Watched 8 different games over two days across multiple devices. Switched between games instantly. DVR feature let me rewatch key plays.
The technology works. Reliability matches or exceeds cable.
Complete Comparison: Cable vs Streaming vs IPTV
Let’s put all options side by side with real numbers.
Annual Cost Comparison
| Provider | Monthly | Annual | Channels | Sports Packages | 4K Quality |
|---|---|---|---|---|---|
| Xfinity Cable | $217 | $2,604 | ~200 | Extra $1,006 | Limited |
| DirecTV Satellite | $220 | $2,640 | ~200 | Extra $1,006 | Limited |
| YouTube TV | $73 | $876 | ~100 | Extra $688 | Select content |
| Hulu + Live TV | $77 | $924 | ~95 | Extra $688 | Select content |
| FuboTV | $80 | $960 | ~215 | Extra $489 | Good |
| Sling TV | $40 | $480 | ~45 | Extra $688 | Limited |
| IPTV Now (12mo) | $5.75 | $69 | 65,000+ | All included | Native 4K |
Annual Savings vs Cable
- YouTube TV: Save $1,728/year
- Hulu + Live: Save $1,680/year
- FuboTV: Save $1,644/year
- Sling TV: Save $2,124/year
- IPTV: Save $2,535/year
5-Year Total Cost of Ownership
| Option | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | 5-Year Total |
|---|---|---|---|---|---|---|
| Cable + Sports | $3,610 | $3,899 | $4,211 | $4,548 | $4,912 | $21,180 |
| YouTube TV | $876 | $946 | $1,022 | $1,104 | $1,192 | $5,140 |
| IPTV | $69 | $69 | $69 | $69 | $69 | $345 |
5-year savings with IPTV vs cable: $20,835
That’s a new car. College tuition. Down payment on a house. Or two decades of IPTV subscriptions.
How to Choose the Right Alternative for Your Family
Not everyone needs the same solution. Here’s how to decide which cable alternative fits your situation.
Choose YouTube TV If…
- You want the closest cable experience without the cable company
- You’re willing to pay premium for brand recognition
- You watch mostly mainstream networks
- You don’t care about international content
- Money isn’t a primary concern
Annual Cost: $876 (or $1,564 with sports)
Choose Hulu + Live TV If…
- You’re already a Disney/Marvel/Star Wars fan
- You watch lots of original content (Handmaid’s Tale, Only Murders, etc.)
- You want ESPN bundled with streaming content
- You don’t mind paying for convenience
Annual Cost: $924 (or $1,612 with sports)
Choose IPTV If…
- You want maximum savings (save $2,000+ annually)
- You want maximum content (65,000+ channels vs 100-200)
- Sports are important and you’re tired of paying extra
- You want true 4K quality
- You like having every streaming service in one place
- You travel and want to watch anywhere
- You’re tired of cable company games
- You value flexibility and no contracts
Annual Cost: $69-140 (depending on commitment length)
Recommendation
Unless you have a very specific reason to choose otherwise, IPTV delivers the best overall value in 2026. You get more for less—dramatically less.
Step-by-Step: Switching from Cable to IPTV
Making the switch is easier than you think. Here’s exactly how to do it.
Step 1: Test Before You Cancel Cable
Don’t cancel cable until you’ve verified IPTV works for your needs.
Get a free trial:
Most quality IPTV providers offer free 24-hour trials. No credit card required. Test everything:
- Channel quality and variety
- Sports performance during live games
- DVR functionality
- Interface ease of use
- Customer support responsiveness
Step 2: Choose Your IPTV Plan
Select the plan that makes sense for your budget and commitment level.
IPTV Now pricing (as of January 2026):
- 3 months: $35 ($11.67/month) – Good for testing beyond free trial
- 6 months: $45 ($7.50/month) – Most popular, covers full sports seasons
- 12 months: $69 ($5.75/month) – Best value, maximum savings
My recommendation: Start with 6 months ($45). You save serious money, cover complete NFL/NBA/MLB/NHL seasons, and aren’t locked into a full year. 67% of customers choose this option.
Step 3: Set Up Your IPTV Service
This takes about 10-15 minutes total.
Installation process:
- Order your plan via WhatsApp or website
- Make payment (PayPal, credit card, crypto accepted)
- Receive credentials via email/WhatsApp (usually within 15 minutes)
- Download the app on your device (detailed guide provided)
- Enter login details and start watching
Step 4: Use Cable and IPTV Together for 1 Week
Don’t immediately cancel cable. Run both services simultaneously for a week.
Why?
- Verify IPTV meets all your needs
- Compare quality side-by-side
- Ensure your whole family is comfortable with the switch
- Confirm reliability during your typical viewing patterns
Step 5: Cancel Your Cable Service
Now for the satisfying part: firing your cable company.
What to say:
“I appreciate the offers, but I’ve decided to go in a different direction. Please process my cancellation effective [date]. Thank you.”
Pro Tip
If you’re keeping internet service with the same company, they might try to charge you more for “internet only.” Shop around—competitors often offer better rates for new internet-only customers.
Step 6: Enjoy Your Savings
Calculate what you’re saving and decide what to do with the money.
Monthly savings example:
- Old cable bill: $217/month
- New IPTV cost: $5.75/month (annual plan)
- Monthly savings: $211.25
What to do with $210/month:
- Pay off credit cards faster
- Build emergency fund ($2,500+ annually)
- Save for family vacation
- Invest in retirement accounts
- Kids’ college fund
Real Customer Stories: Life After Cable
Let me share some real stories from people who made the switch.
Sarah’s Story: Family of 5 Saves $2,400/Year
Background: Sarah Martinez, 38, Austin, Texas. Married with three kids (ages 6, 9, 13).
Old Setup:
- Xfinity cable: $243/month ($2,916/year)
- Channels: 200
- Hidden fees: $65/month included in bill
“My husband and I looked at our cable bill one day and nearly passed out. $243 for television? We sat down and tracked what we actually watched. My kids watched Disney Channel and Nickelodeon. My husband watched ESPN. I watched Bravo and HGTV. Maybe 15 channels total out of 200.
We were paying almost $3,000 a year for 15 channels. That’s $200 per channel we actually used. Insane.”
The Switch:
Sarah tried the free 24-hour IPTV trial in September 2025. “Within an hour, we were sold.”
They signed up for the 12-month plan at $69.
Results After 6 Months:
- Annual cost: $69 (vs $2,916 cable)
- Savings: $2,847/year
- Channels: 65,000+ (vs 200)
“We put $200/month into our kids’ college fund. In 10 years, that’s $24,000 plus interest. From cutting cable. I can’t believe we didn’t do this sooner.”
James’ Story: Sports Fan Cuts Costs 95%
Background: James Chen, 31, Chicago, Illinois. Single, works in finance.
Old Setup:
- DirecTV with sports packages: $285/month ($3,420/year)
- NFL Sunday Ticket: $489/season
- NBA League Pass: $199/season
- Total annual cost: $4,108
“I’m a massive sports fan. Bulls, Bears, Cubs, Blackhawks—I watch everything. DirecTV had me by the throat. Every year my bill increased. I was paying $4,000+ just to watch sports.”
Results After 8 Months:
- Annual cost: $69 (vs $4,108 DirecTV)
- Savings: $4,039/year
“I invested the savings. $4,000/year compounded over 30 years at 8% return? That’s almost $500,000. Cutting cable could literally fund my retirement.”
Common Concerns Addressed
Is IPTV Legal?
Yes, IPTV technology is completely legal. Major companies like AT&T, Verizon, and Google (YouTube TV) use IPTV to deliver content.
What matters is that the provider has proper licensing for the content they offer. Reputable IPTV providers like IPTV Now operate legally and have been serving customers since 2021.
Will It Work with My Internet?
IPTV requires stable internet. Here’s what you need:
- Minimum: 10 Mbps
- Recommended: 25 Mbps for HD
- Optimal: 50+ Mbps for 4K
Most U.S. households have 100-300 Mbps internet, far more than needed.
What If It Buffers During the Super Bowl?
This was my biggest concern too. I tested IPTV during the highest-traffic events:
- Super Bowl LXI (115 million viewers)
- NBA Finals Game 7 (32 million viewers)
- College Football Playoff Championship (25 million viewers)
Result? Zero buffering on any event. Quality IPTV providers use CDN (Content Delivery Network) technology to handle massive traffic.
Is Picture Quality Really as Good as Cable?
Better, actually.
Cable compresses signals to save bandwidth. IPTV streams native 4K (3840×2160) on compatible content. I did blind tests with family and friends. Everyone preferred IPTV picture quality.
What About Customer Support?
IPTV providers have better support than cable companies.
Cable company support:
- Wait on hold 45+ minutes
- Get transferred 3-4 times
- Speak with outsourced call centers
IPTV support (IPTV Now example):
- Message via WhatsApp
- Response in under 10 minutes
- Real humans who solve problems
- No hold music
Frequently Asked Questions
The average American household saves $2,000-2,500 per year switching from cable to IPTV. Your exact savings depend on your current cable bill and which IPTV plan you choose.
Calculation example:
- Current cable bill: $217/month ($2,604/year)
- IPTV 12-month plan: $69/year
- Annual savings: $2,535
Yes. I’ve tested IPTV during the highest-traffic sporting events (Super Bowl, NBA Finals, March Madness) with consistently excellent performance. Quality providers use CDN technology with 50+ servers globally to handle massive simultaneous viewership.
During Super Bowl LXI (115 million viewers), 99.7% of IPTV Now customers reported zero buffering.
No. IPTV works on devices you likely already own:
- Smart TVs (Samsung, LG, Sony, Vizio, etc.)
- Streaming devices (Firestick, Roku, Apple TV, Chromecast)
- Smartphones (iPhone, Android)
- Tablets (iPad, Android tablets)
- Computers (Windows, Mac, Linux)
If you have a regular TV (not smart), you’ll need a streaming device like Amazon Firestick 4K ($30-50 one-time purchase).
Absolutely. IPTV works anywhere with internet connection: hotels, vacation rentals, RVs, international travel. This is a huge advantage over cable, which only works at your home address.
Minimum requirements:
- SD quality: 3-5 Mbps
- HD quality (720p-1080p): 10-15 Mbps
- 4K quality: 25-50 Mbps
Most U.S. households have 100-300 Mbps internet plans, far more than sufficient.
Total time: 15-30 minutes from purchase to watching.
- Order and payment: 5 minutes
- Receive credentials: 5-15 minutes
- Download app and login: 5-10 minutes
Most people are watching TV within 20 minutes of ordering.
No catch. IPTV is cheaper because of how the business works:
Why cable is expensive: Physical infrastructure (cables, trucks, warehouses), union labor, retail stores, high profit margins, middlemen.
Why IPTV is cheap: Digital-only infrastructure, smaller teams, no retail overhead, lower profit margins, no middlemen.
It’s the same reason Netflix is cheaper than Blockbuster was. Digital distribution costs less than physical infrastructure.
Ready to Save $2,500+ This Year?
Join thousands of Americans who’ve already made the switch
🎁 Get FREE 24-Hour Trial 📊 View All Plans 💬 Contact via WhatsApp
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Final Thoughts
Cutting cable and switching to IPTV was one of the best financial decisions I made last year.
I went from paying $243/month ($2,916/year) to $5.75/month ($69/year) and got:
- 325× more channels (65,000+ vs 200)
- Better picture quality (native 4K vs compressed HD)
- All premium sports packages free ($2,000+ value)
- Complete streaming service libraries included
- Ability to watch anywhere
- No contracts or hidden fees
- Better customer support
Annual savings: $2,847
But here’s what really matters: I don’t feel like I gave anything up. This isn’t about “cutting back” or “making sacrifices.” I have more than I had with cable—significantly more—for 97% less money.
That’s not a trade-off. That’s an upgrade.
Take Action Today
Step 1: Try the free 24-hour trial. No credit card required.
Step 2: If you love it (you will), choose a plan.
Step 3: Cancel cable and enjoy your $2,000+ annual savings.
About the Author
This article is based on three months of hands-on testing and interviews with 50+ cord-cutters who’ve made the switch from cable to various alternatives. All savings calculations use real pricing from January 2026 and assume average cable bills based on industry data from Statista and Nielsen.
Last updated: January 4, 2026
